Kenneth Goodgame: The Brains behind True Value Hardware’s Success

Kenneth Goodgame is the current senior vice-president and chief marketing officer of the True Value Hardware Company. This is a position that he has held since 2013.Under his leadership, True Value Hardware has managed to grow into an internationally recognized brand. This is attributable to Kenneth’s application of his experience, customer-based philosophy and product knowledge in his running of True Value Hardware. The success is also pegged on his fantastic product launching techniques and the innovative programs that he has managed to come up with and apply at True Value.

Before taking up a position at True Value Hardware, Kenneth had worked for Ace Hardware, The Home Depot, Black and Decker and Rubbermaid Cleaning Products. In his capacity as global materials manager at Ace Hardware, he contributed to the company by driving sales to a record high and developing a long-term growth strategy as regards sales. During his time at Rubbermaid Cleaning Products, Kenneth came up with innovative programs that reduced infections in microfiber cleaning products. He also designed and patented the “wave break technology” that the company uses for its mop buckets systems.

Kenneth’s skills go beyond brand recognition and product creation. He is also good at unifying people to have a common vision. He enhances teamwork by allowing those that work under him to come up with ideas whenever they are needed. Kenneth then consolidates all the ideas into one idea that he applies in the running of the company. This participation of subordinates in development of strategy significantly improves their morale as they feel that they play a significant role in the firm.

Kenneth has a rich educational background having graduated from the University of Tennessee, Knoxville where he specialized in finance and marketing. His education has played an important role in helping him understand profit and loss management and have the ability to build high-performance teams. His goal for every company that he has worked for is to help it solidify a strong position in its market.