It isn’t always easy to know which outfit you want to sport to the gym. Sometimes it can be difficult to choose, and sometimes you just need something new altogether. Even that can present its own set of difficulties on Facebook. Staying up on the current fashion trends is important to most women, especially women who are also conscious of their health and general appearance. Women like you want to have a good image. Maybe, an image like that of Kate Hudson?
That’s surprisingly easy now, with the recent success of Kate Hudson’s online store, Fabletics. Fabletics is an online store that sends its members a new outfit each month, handpicked just for them. These outfits are chosen based on what you like in terms of fashion as well as the types of workouts that you enjoy. Fabletics allows you to have outfits selected for you by Kate Hudson’s company every month, ensuring that you look trendy and are wearing the latest in athletic attire.
The company is gaining in popularity. Their newest addition on Instagram, FL2 provides the same service for men, and Fabletics now offers dresses as well as trendy outfits to wear on swimming trips. Offline stores have been popping up everywhere, and already include locations in Las Vegas, Ohio and the Woodland Hills. In the next few years, Forbes magazine experts expect those numbers of locations to increase into the hundreds.
Fabletics began in 2013 and it established a physical store just two years later. The company uses personally shot film from Kate Hudson’s own smartphone, which ultimately end up used in Fabletics’ commercials and other advertising efforts.
To become a member of Fabletics requires a monthly subscription starting at $49.95 and responding to a small list of questions about your lifestyle, fashion and athletic preferences. The answers you provide are used to personalize the outfits that are sent to you at the beginning of each month. If for any reason you decide that you want to skip a month, there is no problem, and you won’t be charged for that month. This provides a level of control that has felt empowering to its members.
Doing things in their own way is definitely working well for Fabletics. Membership feels like having a celebrity wardrobe manager, and the outfits that are selected are always spot on. It’s no wonder the company is growing so fast.